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Yugen Vision was one of our first success stories. We were able to assist the brand in growing from zero to a recognizable name in the Spanish streetwear space.
Digital Services
We built the online store from the ground up, using Shopify. We carefully curated their product catalog, designed an immersive lookbook, and brought their vision to life. Throughout this process we made sure to build hype and have continuous output on all relevant social media platforms. While the focus was on organic growth, we also ran several paid ad campaigns.
Production & Sourcing
As with any new brand the budget in the beginining mostly only allows for a limited quantity of pieces to be produced. With small numbers finding a reliable manufacturer to deliver good quality can be a challenge. We helped the brand source blanks and print orders on demand, all while assuring the customer a seamless purchase experience and premium product.
Scaling Effectively
As the brand grew we faced new challenges. Especially the entry into mulitple physical stores accross Spain meant we had to provide larger quantities for payment conditions different from those typical to e-commerce companies. We had to scale production, allowing for a lower cost per unit while maintaining a premium image and brand. With professional campaign videos and images we upheld the brand's values and message without spending more than possible for what is still a small company.
Lessons Learned
Throughout this project, we gained valuable insights that shape our future work. We discovered the importance of using high-quality images to showcase Yugen Vision's streetwear creations and enhance their visual appeal. We also focused on creating a seamless user experience, making it easy for visitors to navigate the site and boosting conversion rates. When it came to producing and sourcing the products we learned that it is not always important to start big, but rather create a reliable method of production that allows a brand to scale effectively as it grows
